Segmentation

Access Segmentations: In the “Settings” menu, click on “Segmentations.”

• Create Segments: Define segments based on variables like country, industry, or other relevant criteria. This is crucial for targeted email nurturing.
• Segment Logic: You can combine multiple variables within a segment. Ensure all possible values for each variable are covered within your segments.
• Save: Give each segment a descriptive name and save it.