Workflow performance

  • Access Dashboard: Go to “Settings” > “Nurturing” > “Workflows” and select the workflow you want to analyze.
  • Show Performance: Click the “Workflow Performance” tab.
  • Overall Metrics: View key metrics for the entire workflow, including:
    • All-time audience: Total number of contacts that have entered the workflow.
    • Average emails daily: The average number of emails sent per day.
    • Open Rate: Percentage of emails opened by recipients.
    • CTR (Click-Through Rate): Percentage of recipients who clicked a link in an email.
    • Bounce Rate: Percentage of emails that failed to deliver.
    • Marked as Spam: Number of recipients who marked your emails as spam.
  • Individual Email Breakdown: See performance data for each email step within the workflow, including send, delivered, opened, clicked, unsubscribed, and bounced metrics.
  • Company-Level Data: Click on individual companies within the workflow to see their specific engagement history.

Further reading:

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