Email nurturing

Understanding how your nurturing workflows perform helps you optimize messaging, timing, and targeting. Without performance data, you’re guessing. With it, you can see what’s working, what’s not, and where to focus improvement efforts. This article covers the metrics available for email nurturing, how to interpret them, and how to use data to improve your workflows. … Tracking performance

Effective nurturing requires sending the right message to the right people. A contact who left because of budget constraints needs different content than one who chose a competitor. A prospect interested in your enterprise product needs different messaging than one evaluating your starter tier. This article covers how to define and refine your workflow audiences … Audience & cohorts

Workflows are automated email sequences that nurture recycled contacts over time. Instead of a single follow-up when the callback date arrives, workflows keep your brand present throughout the waiting period with helpful content, updates, and check-ins. This article covers how to create workflows, configure their settings, add email steps, and manage them once they’re running. … Creating and managing workflows

Sometimes one follow-up call isn’t enough. A prospect who wasn’t ready to buy six months ago might need several touchpoints over time before they’re ready to engage again. Email nurturing lets you maintain relationships with recycled contacts through automated email sequences until the timing is right. This article explains what email nurturing does in Rizer, … Email nurturing overview